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Ridin High Press Contact:
Melissa Trovato
Public Relations Director
530-864-4831
For Immediate Release
Ridin High Releases New Fall Line to Public
SAN JOSE, Calif., Oct. 27, 3003 -- The new fall line designed by Ridin High Clothin Co. was released to the public earlier this week. The new line features clothing that is inspired by the lifestyle of an extreme sports athlete.
This season the design team at Ridin High took a diversion from their typical block letter logos and created several new high-fashion designs. "This season our corporation took the time to sit down and really look at what we were putting on our clothing," said Daniel Elliott, co-owner of Ridin High. "We don't want to become one of those companies that always use the same logo on a different color t-shirt, so this season we took some risks that we haven't taken in the past."
The new Ridin High line consists of six new designs for men and three for women. The designs are available not only on t-shirts, but on hats, sweatshirts, long sleeves and tank tops as well. "We all have our favorites, but I think each design will appeal to a different portion of our cliental," said Sibel Alejandro, co-owner of Ridin High. "Since we take as much interest in extreme sports as our clients do, we have a pretty good understanding of what they look for in their clothing."
This season's line is credited by team riders as continuing Ridin High's tradition of being ahead of the rest of the fashion industry. "A lot of times Ridin High will release a new design and two or three months later another clothing brand will come out with something similar," said new team rider Rich Facciano. "It's like these guys have a sort of sixth sense about what attracts people to clothing."
To purchase items from Ridin High's new fall line go to www.RidinHigh.com or check out their new store located on West San Carlos in San Jose, Calif. which is scheduled to open soon.
Ridin High Clothin Co. is about form and style. Our products draw inspiration from the demands of big air wakeboarding to floating down fresh powder . . . and everything in between. At Ridin High we pride ourselves on cutting edge design, superior quality and comfort. Keeping the alternative sports lifestyle in mind we know that the individual who wears it, defines it . . . It's all about the feeling.
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