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Ridin High Press Contact:
Melissa Trovato
Public Relations Director
530-864-4831
For Immediate Release
Ridin High Clothin Co. Teams Up With dystrick design To Enable
New Corporate Website
SAN JOSE, Calif., Oct. 27, 2003 -- Ridin High Clothin Co., a leading provider of clothing that focuses on the demands of an extreme sports lifestyle, announced the launch of their new website on Oct. 27, 2003. The imaginitive new site supports the growth the corporation has experienced since its inception in 1995.
The staff at Ridin High worked with dystrick design, Inc., a marketing team which provides its clients project results infused with creative energy, to redesign their website. "Our goal in creating this site was to showcase our advancement in the clothing industry," said Daniel Elliott, co-owner of Ridin High Clothin, Co. "The old site just didn't represent our organization accurately anymore. We needed to re-evaluate our priorities and in turn find a way to demonstrate those changes to our customers."
In order to reach their goals the staff at Ridin High met weekly with the design team at dystrick design. "The old site just didn't perform the way the guys at Ridin High wanted it to. The original colors were very subdued so we went to focus colors of black and red," said Sean Sinatra, executive vice president of dystrick design. "Additionally, the site was not as navigationally sound as it could have been. We pulled out a a lot of the unnecessary elements of the previous site to make ordering a much easier process for consumers."
New advancements were also made in the graphic department of the Ridin High site. "We wanted our new site to match the direction that we have been taking with our clothing line," said Elliott. "Our designs have gone from fairly basic to highly fashion forward so we needed our site to reflect that." To achieve this objective Ridin High worked with dystrick to create not only innovative new graphics for each page, but an inventive flash introduction as well. "We made sure that the graphics we designed for the Ridin High site echoed the clothing designs as well as the versatility of the Ridin High clothing line," said Sinatra. "It was very important to all of us that we maintain the idea that 'the individual who wears it, defines it."
Ridin High Clothin Co. is about form and style. Our products draw inspiration from the demands of big air wakeboarding to floating down fresh powder . . . and everything in between. At Ridin High we pride ourselves on cutting edge design, superior quality and comfort. Keeping the alternative sports lifestyle in mind we know that the individual who wears it, defines it . . . It's all about the feeling.
dystrick design, Inc. is a design and communications provider focused on the architecture of information for branded and emerging companies worldwide. As a design firm, dystrick integrates a variety of marketing disciplines, from website development and consulting, to multimedia, print and advertisement campaigns, in an effort to provide emerging and established companies with consistent messaging and a strong marketing platform that will translate into brand awareness, and reduce the gap between marketing and sales. Understanding that a company's most important commodity is its brand, dystrick's number one focus is to craft and deliver meaningful and consistent client messaging.
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